Compelity
Compelity® is a consulting firm that coaches executives and sales teams to convert leads into sales. Clockwork crafted the new firm name and logo to help differentiate it and better convey its research-based and conversation-centric approach. The resulting name and URL compelity.com are memorable and unique while also purposely easy to spell and pronounce. The logo style is also meant to appeal to their target audiences, who are primarily in the science and technology industries.
