Adler Pollock & Sheehan (AP&S) is a New England law firm that represents local, national and international clients in a wide range of complex legal matters. AP&S enlisted Clockwork’s assistance to update and enhance their website’s appearance, structure, and usability. The firm also wanted the website to emphasize their track record of success and portray their professional personality.
The homepage features powerful client case studies that demonstrate the firm’s breadth and depth of experience in complex legal matters. The custom photographed, full-width pictures in the background feature attorneys and clients. The leading questions are posed from the clients’ perspective and highlight how clients rely on AP&S to think strategically and guide them in the boardroom, courtroom, and the halls of government. The answers link to the full case story outlining the challenges, solution, results, related practice areas, and attorneys involved.
The attorney bio and practice area pages are designed in a “microsite style,” with tabs so viewers can quickly and easily access important information, without being overloaded. The right sidebar features cross-links to related information to keep readers engaged and exploring the website.
The News Section is built as a blog, but allows visitors to quickly find what they are looking for by clicking the tabs to sort by post type (Events, News, Publications) or by using the search. AP&S also has two practice-specific blogs, which appear within the main site.
The main site and practice area blogs are built on WordPress Multisite, so that the sites can be administered on a network-wide and individual basis.
See the new, responsive AP&S website at apslaw.com.
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