Congratulations to our client, Edelstein & Company, on their successful new brand and website launch! The full rebranding made a big splash with a New Year’s themed animated announcement.
When we started working with Edelstein, we quickly discovered that they are not your typical CPA firm. Clients are drawn to the firm for their friendly, fun, can-do attitude as much as they are for the expertise and business savvy Edelstein accountants provide. Clockwork repositioned the firm’s brand to emphasize and align with their true personality.
We modernized the logo and added a lively, lighthearted, tilted “e” icon as well as a client-focused tagline, “accounting for you”.
The new website design and copy represents and reinforces the firm’s friendly and personable approach to their work. The design incorporates a warm, cheerful color palette, happy, relaxed portrait photography, and responsive design for easy mobile viewing.
The color blocking design scheme featured on the website carries through to other marketing materials including business cards, pocket folders, report covers, ad template, PowerPoint template, social media page designs, email marketing template, and more.
Edelstein’s new brand is bold, memorable, and most importantly, authentic.
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