Employee testimonials can be a powerful way of promoting your firm to prospective hires. Below are some helpful hints to go beyond generic answers to something more meaningful and memorable.
The best testimonials are specific. Anyone can say, “It’s a great place to work,” or “We have a great company culture.” Say why or tell a story to dig deeper. Ask more questions to tease out better answers.
Questions to Ask Employees
- When did you first know you wanted to be a [profession]? Why?
- What do you love about working at [firm name]?
- What’s something you were surprised by or didn’t expect about [firm name]?
- Why do you work at [firm name], rather than your past firm or another firm?
- How is your work-life balance?
- Who is your favorite co-worker and why?
- What gets you up in the morning? What are you passionate about? (at work and/or outside of work)
- If I were someone on the fence about applying to [firm name], what would you tell me?
- What makes [firm name] different?
- Tell me about a fun experience you’ve had at [firm name].
Careers Video Examples
Employee Testimonial Examples
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