In today’s fast-paced digital landscape, your website’s homepage is often the first interaction potential clients, partners and recruits have with your brand. What homepage design choices can help your architecture, engineering and construction firm stand out from the competition? Here, we’ve compiled a list of emerging trends in A/E/C homepage design to inspire your next update.

New A/E/C Homepage Trends Beyond Project Visuals

A visually striking design has always been essential, and A/E/C websites have traditionally relied on showcasing project photos or videos to grab attention. Featuring projects at the top of a firm’s homepage is still the most common approach. However, a shift is underway as firms embrace more audience-centric and innovative approaches to homepage design. These emerging trends reflect a broader change in priorities, driven by the need to stand out in an increasingly competitive market. By integrating these new elements, your A/E/C homepage can better engage visitors, attract the right audience, and leave a lasting impression.

People-Centric Homepages

Why choose this approach?

• People hire people: By highlighting your team, you create a connection that feels personal and relatable.
• Show company culture: Sharing glimpses of your workplace culture helps to humanize your brand, making it more approachable.
• Recruiting is a priority: In today’s competitive job market, showcasing company values can help attract top talent.

Conceptual & Abstract Homepages

Why choose this approach?

• Unique and memorable: A creative twist on homepage design ensures users remember your brand.
• Focused messaging: Instead of overwhelming users with information, emphasize a concept or core message that embodies your firm’s mission.

Thought Leadership Homepages

Why choose this approach?

• Spotlight your content: Leverage your existing articles, reports, and research to get people to start exploring your site.
• Emphasize innovation and expertise: Use your homepage to position yourself as a forward-thinking leader in your field.
• Simplify your messaging: Forget overused, indistinguishable taglines. A bold declaration of expertise can resonate more effectively with your audience by focusing on their hot topics.

Conclusion

By embracing people-centric, conceptual, and thought-leadership-driven homepage designs, your firm can create a stronger, more memorable connection with website visitors. These design choices help differentiate your brand while positioning your firm as approachable, forward-thinking, and industry-leading. By keeping pace with these trends, you can ensure your homepage captures attention, resonates with the right audience, and makes a memorable impact.