We regularly share articles about the many tools marketers use to do their jobs. Our most popular tech tips this year included insights on Adobe’s Creative Cloud applications like InDesign and Photoshop, as well as Google Suite, WordPress, and more. Did you miss any? Take a peek!
Clockwork’s Top Tech Tips from 2024:
What’s the Difference: Desktop vs. Web Fonts?
Fonts are very important to the work we do. In years past, we were extremely limited in the fonts we could use for website design. But now, “web fonts” are readily available. However, web fonts are different from desktop fonts in several ways. Keep reading to learn just how they’re different.
Superscripts and Subscripts in WordPress Blocks
The Gutenberg Block Editor in WordPress (as opposed to the original, Classic Editor) is very flexible and easy to use when it comes to adding content. However, if you ever need to add a superscript or subscript, there are a few less obvious things you need to know.
Using the Generative Expand Tool in Photoshop
The new Generative Expand tool in Adobe Photoshop accelerates the revolution in image editing by leaps and bounds with its uncanny ability to add realistic photo data where none existed before. The amount of time you’ll save using this tool is hard to even estimate.
Using InDesign’s New Text-to-Image
By now, it seems as though just about everybody is incorporating AI in their software products, including Adobe’s InDesign. Follow along to see how easy it is to create just the right image out of thin air using their new tool.
Using the Adjust Layout Command in InDesign
One of the tasks almost all InDesign users eventually face is the need to resize pages. It used to be a fairly time-consuming process, but thanks to InDesign’s new “Adjust Layout” command, it can now be done in a matter of moments.
Using the “Go to Date” Feature in Google Calendar
Google Calendar has all kinds of great built-in functions, but one that’s not natively present is the ability to easily jump to any day, month, or year. Luckily, there is a way to enable that, if you know where to look.
Don’t Forget About Object Styles in InDesign
Adobe’s InDesign has too many features to ever master, still, it’s best to just be aware of a subset of offerings. This tip will give you a brief explanation of object styles and how to use them.
Tips for Recording a Virtual Webinar
When presenting and recording a webinar at your desk, it’s critical that the final video looks and sounds professional. Read tips from Justin Mashuta, an experienced videographer with Shuta Productions, on ways to prep for a polished virtual presentation.
Bullet Lists in Photoshop
It’s been a long time coming but this year, Adobe Photoshop finally added bullet- and numbered-list functionality. Here’s a quick rundown on how to create those lists.
(Quickly) Changing the Case of Text
If you often find yourself needing to convert text between cases, it’s good to know that most applications have ways of doing this with a single command instead of having to re-type your text. See five popular applications and their case-modification tools.
GA4 Glossary
Are you feeling overwhelmed by the terminology in Google Analytics 4 (GA4)? We’ve got you covered. Like learning a new language, the more you use it, the easier it gets. Use this glossary as a reference as you explore the Google Analytics 4 reporting capabilities.
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