Congratulations to Compelity® (formerly named Nova Consulting Group) on the launch of their new brand identity. Clockwork assisted in the creation of the new firm name and logo.
When Nova Consulting Group came to Clockwork, they struggled to stand out from the many companies with Nova in the name. After learning more about the firm and its science-backed approach to executive and sales coaching, Clockwork proposed new name options paired with available URLs. Compelity® hit the mark of simultaneously being unique and memorable but also easy to spell and pronounce.
When presenting logo design options with the new name, Clockwork also prepared a “logoscape” showing the logos of all of the firm’s major competitors. The firm selected a unique logo within its competitive market. The design is reminiscent of the science and interconnected networks as a nod to their firm’s unique approach to sales coaching. The design and brand color palette are also meant to appeal to their primary target industries of Medtech and SaaS/AI.
Learn more about Compelity® at compelity.com.
About Clockwork Design Group
Clockwork is a boutique branding agency that focuses on working with professional service firms. Learn more about our services and logo design work.
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