Here at Clockwork, our most popular posts from 2022 covered a variety of marketing and design topics. We touched on how to launch a new brand internally, which components need to be changed during a brand overhaul, and even how to select a website committee. Did you miss any?

Without further ado, here are our top most popular marketing articles of 2022:

How to Launch a New Brand Internally

When launching a new brand, it is essential to announce it both internally as well as externally. Internal brand launches can vary by firm and may include a range of components, but the basics are to educate, celebrate, and reinforce. Learn more and see examples.

Re-Branding: Laundry List of Common Components Requiring Change

A Marketing Director asked us a great question: “Do you have a list of items that firms need to update when they change their logo?” So without further ado, below please find our laundry list of items that professional service firms often need to update when they change their logo.

Website Committee “Job Description”

Many of our clients, especially our law firm clients, form website committees to assist their marketing department or firm administrator with important website decisions. But what is really required of a website committee member? What does it take to do that job well? Here’s our list of qualifications, preparation, and requirements.

Print Management Tips for Color Consistency

Making sure colors print the way you expect them to does not end when you hand off your file to the printer. Here are some tips to keep your firm’s brand colors consistent across all printed materials.

Google Analytics UA is Sunsetting Soon. Are You Ready?

Google Analytics released a new measurement solution called Google Analytics 4 (GA4) with advanced reporting tools to monitor your website traffic data. We strongly recommend setting up GA4 soon to build up some historical data in preparation for the transition to the new analytics next year.

Effective Social Media Branding to Inspire You

Maintaining a branded social media presence is a key part of your marketing efforts. Building custom social media templates ensures that all of your posts follow your branding without taking hours of design work. Take a look at some of the social media graphics we’ve done recently for our legal and A/E/C clients!

Would you like to sign up for our monthly newsletter? We round up our latest 4-5 posts from the month in a simple digest. Sign up here!