Are you attending the SMPS Northeast Regional Conference at Lake George? Join Vanessa as she moderates the panel session, “What Should You Expect in a Website Redesign Project? Learn From Your Peers” on Thursday, May 19th at 11:20 AM.
A website redesign project is a major undertaking for any firm, and the marketing team typically takes the reigns. During this panel session, learn from your A/E/C marketing peers who have been through the process as to what worked; what didn’t; how they planned, managed, and budgeted; and what they’d do differently in the future.
If you know you’ll be issuing a website RFP soon, or know you should be, this panel session is for you. Whether you’ve been through the website redesign process before or are brand new to it, technology is always changing. Learn how-to tips to set expectations, form committees, edit content, choose the right technology, get buy-in, and much more.
Audience Takeaways
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Start a website redesign process: who to involve internally, how to select an agency, how to determine a budget, etc.
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Develop a timeline and maintain the timeline to avoid lengthy and costly delays.
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Determine what projects and other content to include, and remove, from the new website.
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Gain consensus for design, messaging, branding, and other decisions throughout the project.
Moderator
Vanessa Schaefer
Co-Founder and Creative Director, Clockwork Design Group
Panelists
Anna Luciano, CPSM
Director of Marketing, Nitsch Engineering
David Easterbrooks, CPSM, FSMPS
Vice President, Business Development and Director of Marketing, Pare Corporation
Cassandra A. Thompson
Brand and Communications Manager, Environmental Partners
