Did You Miss Any? Our Most-Read Articles of 2021

By Bonnie Kittle, Danielle Diforio, Josephina Kolpachnikof, Mike Fleischner and Vanessa Schaefer on December 20, 2021

Man Using Laptop With Pen Phone And Notepad

Here at Clockwork, our most popular posts from 2021 covered a variety of marketing and design topics. Many touched on how to use Adobe design programs, conduct a brand analysis, and even what you should wear to a portrait photoshoot. Did you miss any?

Without further ado, here are our top ten most popular articles of 2021:

Mike’s Technical Tip: Making Fractions in InDesign

There are a number of ways to make fractions in InDesign, but in my opinion, the best and easiest is hidden away in the Character panel. Here are the quick one-two-three instructions for making proper fractions.

Design Principle No. 4: How To Repeat Yourself (In A Good Way)

Repetition isn’t always a bad thing. Learn how reusing the same or similar elements in your design brings a sense of unity, consistency, and cohesiveness to your website or printed materials.

How to Conduct a Brand Analysis

A strong brand can help professional service firms stand out in a way that is authentic, engaging, and memorable. Learn the basics of conducting a brand analysis so that your message resonates with your clients and prospects.

Mike’s Technical Tip: Use the Yoast Duplicate Post Plugin to Rewrite & Republish

Want a shortcut to creating new blog posts? Yoast SEO- a WordPress plugin you probably already have installed- has a new feature called Rewrite & Republish that dials its usefulness up to 11! Mike shows us how it works.

Design Principle No. 5: How Can Contrast Make My Designs Pop?

Contrast in design allows you to guide your audience through the hierarchy of your web page or document. Make sure that the important information is not lost by using contrasting colors, sizes, shapes, or fonts!

How and Why to Create a Brand Standards Manual

Professional service firms often invest considerable time and money building their brand. But if brand elements are not adhered to consistently, a brand can weaken and fail. A brand standards manual is an essential tool to define, unify and regulate your brand. Read on to find out how how to create one.

Mike’s Technical Tip: Using Find & Replace for Colors in InDesign

Are you constantly on the lookout for tips that makes your design work more efficient? Did you know that Adobe InDesign has a find-and-replace feature for color? It’s as simple as you’d imagine – and equally useful.

What Should I Wear for My Portrait Photoshoot?

When it comes time for your professional portrait, here are some style tips for a successful photoshoot and a few innovative ideas! For instance, have you ever thought of wearing brand colors? Or incorporating a fun, casual photo option?

Top Google Chrome Extensions for Graphic Designers & Marketers

Need a screenshot of a full webpage? Needed a free stock photo for a blog post? Want to know what font was being used on a website? Find out our top 6 favorite Chrome Extensions that we use every single day here at Clockwork!

2021 Website Design Trends

Website design trends evolve constantly. From breaking the grid to utilizing lots of white space, here are web design trends that have grown on us this year.

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About The Authors

Bonnie Kittle

Art Director

Bonnie is our graphic and web design expert. She brings many years of hands-on UI/UX experience and loves a creative challenge. She is passionate about helping clients differentiate themselves from their competition and has been at Clockwork since 2012. When she's not at Clockwork, Bonnie enjoys photography, volunteering, snowboarding, and playing with her Goldendoodle, Maple.

Danielle Diforio

Account & Project Director

Danielle is the primary contact for our clients. Her responsibilities at Clockwork include working with clients to determine needs and goals in order to write accurate proposals and initial estimates, coordinating with vendors, defining detailed project schedules to make sure every project arrives on time, and managing projects to stay on budget. Outside the office, Danielle enjoys salsa dancing and trying new restaurants.

Josephina Kolpachnikof

Graphic & Web Designer

Josephina has an Associate's degree in Computer Science/Graphic Design from Middlesex Community College and is currently working on completing her Bachelor's degree from Southern New Hampshire University. She enjoys video games, watching movies, drawing, baking, crocheting, sewing, taking pictures, paper crafting, and hanging out with her two French Bulldogs.

Mike Fleischner

Co-Founder & Technical Director

Mike is Clockwork’s technology guy, preparing files for web and print, handling file management and archiving. He flightchecks and optimizes all projects before they are sent out in order to avoid any costly and time-consuming problems. We think he might be part robot. When he's not at the office Mike enjoys current affairs, golf, and a wide variety of movies and TV.

Vanessa Schaefer

Co-Founder & Creative Director

With over 30 years experience, Vanessa is our fearless leader in the creative world. Vanessa works closely with clients throughout each phase of a project to ensure all creative, marketing, and business objectives are met. Outside the office, she enjoys working in her garden, cooking, traveling and flower arranging.