A Refreshed Brand for Sherman Howard

By Danielle Diforio on October 9, 2020

Congratulations to Sherman Howard on their refreshed brand and website! We loved collaborating with their enthusiastic marketing team to modernize the firm’s look to create something that all their attorneys embraced. For an Am Law 200 firm, that is no small feat.

Website Refresh

Sherman Howard wanted to refresh their existing website, focusing on key pages for prospective clients. To achieve their goal, Clockwork redesigned select pages, recommended streamlining the main navigation, and supplied the files and functionality specifications to the client’s programming team to implement.

The redesigned homepage incorporates a bold color palette, modernized font family, and striking location imagery that established a new brand standard for the firm. The headlines on the homepage slider are clickable and editable through the CMS so site administrators at the firm can easily drive traffic to interior pages that they want to actively highlight.

The Services landing page showcases the firm’s main areas of practice as well as the industry sectors they specialize in. It helps site visitors find the page they are looking for by listing services by category or all alphabetically. The service and attorney bio page designs are modern, long scrolling pages with optional sections for content flexibility and jump links for ease of navigation.

Brand Standards Manual & Template Designs

The refreshed site design set the new brand standards for all other marketing materials, including a firm pocket folder, brochures, insert sheets, cover sheets, print ads, PowerPoint templates, as well as email header graphics.

Brand Standards Manual

Practice Brochure Template

Pocket Folder

Cover Sheet & Insert Sheets

PowerPoint Template

Email Header Graphics

Sherman Howard Email Header Digital Invite

Ad Templates

Industry

Law Firms

Work

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About The Author

Danielle Diforio

Account & Project Director

Danielle is the primary contact for our clients. Her responsibilities at Clockwork include working with clients to determine needs and goals in order to write accurate proposals and initial estimates, coordinating with vendors, defining detailed project schedules to make sure every project arrives on time, and managing projects to stay on budget. Outside the office, Danielle enjoys salsa dancing and trying new restaurants.

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