Why do I love Twitter? It serves as my notes from conferences and allows me to distill the information I learn into key takeaways. It also enables me to find out about sessions and topics I may have missed.
In David Meerman Scott’s lively keynote presentation, he explained how people’s buying patterns have changed and, therefore, how we market also needs to change. Now, we need to focus on the buyers by creating relevant, real-time content that will generate attention for your products and services in minutes rather than months.
Why is real-time marketing important?
How to reach buyers? Real-time is key! @dmscott #smpsNERC
— Carly DeThomasis (@CarlyDeThomasis) April 23, 2015
Journalists are going to google and Twitter to find stories. If you’re reading the story, it’s too late to be part of the story. #smpsNERC — Vienna (@NotAustria) April 23, 2015
More people have mobile devices than toilets and toothbrushes @dmscott #RealTimeMarketing #smpsNERC
— Karen Guy Dyer (@kgdyer) April 23, 2015
You are what you publish. #contentmarketing #smpsNERC @dmscott — Samantha VanSchoick (@svschoick) April 23, 2015
Advice for implementing real-time B2B marketing
B2B does not mean Be Too Boring!! http://t.co/2hDWluSmyi #SMPSUBER
— David Meerman Scott (@dmscott) April 23, 2015
Speak to clients as people not businesses #marketing #SMPSUBER @lampartners pic.twitter.com/NYzSMmLAjy — Jamie Perry (@inakilt2007) April 23, 2015
Get rid of the overused jargon & say something real! Be a human to sell to humans. @dmscott #smpsNERC pic.twitter.com/uWbjT63x8u
— SMPS NERC (@smpsNERC) April 23, 2015
If the CIA can do it, you can too. Be human, have a personality, use humor. #realtimemarketing #smpsNERC pic.twitter.com/irCsTBPOrA — Danielle Diforio (@ddiforio) April 23, 2015
Just say NO to stock photography! … Because really, what woman smiles when eating salad?! @dmscott @smpsNERC #smpsNERC
— Carly DeThomasis (@CarlyDeThomasis) April 23, 2015
Step 1 to being human with your B2B marketing. Eliminate stock photography. Use real people = your people and clients. @dmscott #smpsNERC — Danielle Diforio (@ddiforio) April 23, 2015
Real-time conference fun
We’re having fun at #smpsnerc #smpsuber and all in real time!! pic.twitter.com/my1lGtPvu6
— David Meerman Scott (@dmscott) April 23, 2015
To read more about what happened at the SMPS ÜBER Conference, see my Twitter feed at @ddiforio, the official conference account at @smpsNERC, or search for #smpsNERC.
Also, thank you to everyone who stopped by our Clockwork booth and picked up our Tips, Tricks & Tidbits book, mini-brochure, and magic wands!
We know that at least one wand is going to good use! 🙂
Thanks to Jo Oltman, Marketing Manager Cambridge Seven Associates for a great photo!
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